Ecommerce Accelerators: A Guaranteed Way to Improve your Ecommerce Brand's Revenue and Conversions
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Ecommerce is a difficult industry. With over 20 million e-commerce stores in the world, it becomes really challenging to make your store stand out from the competition. Such fierce competition forces e-commerce brands to rely on heavy promotions, have inconsistent customer growth or acquire low-intent customers. All of this causes your profitability and Customer Lifetime Value (CLV) to go down.
Unless you make your brand stand out and make customers keep coming back to you!
To make your e-commerce brand stand out, you have to employ cutting-edge digital analytics and optimise each area of your business. If not, you're operating with a handicap!
ENTER E-Commerce Accelerators
Ecommerce Accelerator: What are they?
Ecommerce Accelerators partner with e-commerce brands to enhance profitability. Based on their experience of working with multiple brands across various industries, Ecommerce accelerators provide wide-ranging services.
The goal of ecommerce accelerator is to enable ecommerce teams to do more for less, maximising the value of resources without overwhelming your teams.
In simpler words...
E-commerce accelerator grants their data-driven expertise in the form of guaranteed-to-work initiatives so you can minimise the time and effort needed to build your business and maximise profitability.
What exactly Does Ecommerce Accelerator do?
Ecommerce Accelerator deploys a variety of data-driven tools from its arsenal to identify growth opportunities in your business.
Let's look at some of the initiatives from a conversion rate framework perspective.
Any Ecommerce website's revenue is based on three elements traffic (number of people you have on a website), conversion rate (percentage of people purchasing from traffic), average order value (amount that converted users spend for each converted user).
Most Ecommerce accelerators work on either/all of these three elements. To boost traffic, they utilise SEO, Paid search, or Emails. Ecommerce accelerators also ensure you have a competitive advantage while acquiring traffic. For example, they do in-depth content research and identify where you lag in current content performance. After the gaps are identified, Ecommerce accelerators prepare content to enhance this performance.
For conversion rate, Ecommerce accelerators utilise conversion rate optimisation. Essentially, increasing the website conversion rate by identifying bottlenecks in the e-commerce funnel and improving the user experience and reducing drop-offs.
Further, Ecommerce accelerators help e-commerce stores improve the customer lifetime value by improving the frequency by which customers purchase the products. For example, personalised promotions are a great way to enhance the number of times a customer purchases with your ecommerce stores.
How can Ecommerce Accelerators help your Ecommerce Store and Brand?
Ecommerce accelerator helps brands by helping them make prioritised data-led decisions that would increase the revenue from traffic, conversion, and average order value. Here are some of the areas where Ecommerce accelerator helps e-commerce brands:
Website Improvements: Enhance the user experience by optimizing site speed, mobile responsiveness, and overall usability. Implement A/B testing to refine site elements like navigation, product pages, and checkout processes, leading to higher engagement and lower bounce rates.
Data-driven decisions: Leveraging advanced analytics to identify trends, customer behavior and pain points, Ecommerce accelerators use this data to prioritize improvements that will have the most significant impact on your business goals.
Traffic acquisition enhancement: Optimize marketing strategies by analyzing traffic sources and their effectiveness. The detailed analysis around traffic would allow you to allocate resources to the most profitable channels, whether organic, paid, or referral, ensuring maximum return on investment. Further, the SEO enhancements will allow you to gain free traffic, reducing the cost of acquisition.
Develop industry-leading tools: Create proprietary tools that give your brand a competitive edge, such as AI automation, personalised promotions, single customer view, advanced CRM systems, or unique product review options. These new-age tools have a very high cost if launched internally.
Set up end-to-end journey optimisation: Ensure a seamless customer experience from first touch to post-purchase. Optimize each stage of the customer journey—awareness, consideration, purchase, and retention—by analyzing customer interactions and eliminating friction points.
Develop monitoring tools for self-serve decision-making: Establishing a self-serve dashboard is a great tool to empower teams to make informed decisions quickly, without needing to wait for detailed reports, fostering a more agile and responsive business environment.
What are the best Ecommerce Accelerator Programs?
Our top 3 picks for well-known and reputed Ecommerce Accelerator programs that can help you achieve the desired e-commerce growth:
Pattern: Pattern has one of the globally recognised accelerator programs. Their e-commerce accelerator is highly selective with the brand they partner with.
CRO Fuzion: With their risk-free, pay-on-results basis accelerator, CRO Fuzion is one of the best Ecommerce accelerator programs for e-commerce brands. CROFuzion integrates data-driven website optimisation, gap analysis, personalised promotions, and self-serve dashboards among other elements for ecommerce accelerators.
E-commerce camp: Although for UK based e-commerce brands, E-commerce camp has one of the state of art Ecommerce accelerator program that can ensure your brand's success.
Hope you find it useful!